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Essential Prerequisites for Programmatic Advertising Training
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Requirements to attend Programmatic Advertising Training:
There are no mandatory prerequisites required for attending the Programmatic Advertising course, but having a knowledge of the below areas will be beneficial to grasp the concepts effectively.
1. Understanding of Digital Marketing Basics:
Before diving into Programmatic Advertising, it's essential to have a strong understanding of digital marketing fundamentals. This includes knowledge of SEO, SEM, social media marketing, and content marketing. These basics provide context and help you understand how Programmatic Advertising fits into broader marketing strategies.
2. Familiarity with Advertising Technologies:
A basic understanding of advertising technologies is beneficial. This includes knowing the roles of DSPs (Demand-Side Platforms), SSPs (Supply-Side Platforms), ad exchanges, and ad servers. Familiarity with how these technologies facilitate automated ad buying and selling processes will give you a head start in Programmatic Advertising training.
3. Proficiency in Data Analysis and Analytics:
Programmatic Advertising relies heavily on data-driven decision-making. Therefore, a good grasp of data analysis and analytics is essential. Understanding metrics such as CPM (Cost Per Mille), CPC (Cost Per Click), and conversion rates will enable you to optimize campaigns effectively.
4. Knowledge of Consumer Behavior and Targeting:
To create effective Programmatic Advertising campaigns, you need to understand consumer behavior and audience targeting strategies. This involves knowing how to segment audiences based on demographics, interests, and behaviors to deliver relevant ads at the right time and place.
5. Technical Skills:
While not mandatory, having some technical skills can be advantageous. Basic knowledge of HTML, JavaScript, and APIs (Application Programming Interfaces) can help you understand how ads are served programmatically and troubleshoot technical issues that may arise.
6. Stay Updated with Industry Trends:
Programmatic Advertising is a rapidly evolving field. Staying updated with industry trends, new technologies, and best practices is crucial. Follow industry blogs, attend webinars, and participate in relevant forums to keep your knowledge current.
By ensuring you have these essential prerequisites in place before starting Programmatic Advertising training, you'll be better equipped to grasp advanced concepts and excel in this dynamic field. Whether you're a digital marketer looking to expand your skill set or a newcomer eager to enter the industry, laying this groundwork will set you up for success in Programmatic Advertising.
Programmatic Advertising Course Overview
Key Features
Who All Can Attend This Programmatic Advertising Course?
The Programmatic Advertising course is suitable for individuals in the following roles:Prerequisites To Take Programmatic Advertising Course
Prerequisites for the Programmatic Advertising certification course include:
- Basic understanding of digital marketing concepts.
- Familiarity with online advertising platforms.
- Knowledge of data analytics fundamentals.
- Upskill or reskill your teams
- Immersive Learning Experiences
- Private cohorts available
- Advanced Learner Analytics
- Skills assessment & benchmarking
- Platform integration capabilities
- Dedicated Success Managers
- Upskill or reskill your teams
- Immersive Learning Experiences
- Private cohorts available
- Advanced Learner Analytics
Play Intro Video
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Programmatic Advertising training offers an invaluable opportunity to delve into the dynamic world of digital advertising. By attending this Programmatic Advertising course, participants gain insights into cutting-edge technologies and strategies driving modern advertising campaigns. From mastering data-driven targeting to optimizing bidding strategies in real-time, attendees acquire practical skills essential for success in the digital marketplace. Additionally, the Programmatic Advertising certification training provides a deep understanding of programmatic ecosystems and industry trends, empowering marketers to stay ahead of the curve. With hands-on experience and expert guidance, participants unlock the potential to drive impactful advertising campaigns, maximize ROI, and propel their careers in the ever-evolving landscape of digital marketing.
Skills Focused
Build a strong foundation before going deep into advanced topics
- Evolution of programmatic advertising and its role in the media ecosystem.
- Understanding the programmatic supply chain (DSPs, SSPs, Ad Exchanges, Ad Servers).
- Advanced buying methods – Open Auction, Private Marketplace (PMP), Programmatic Guaranteed (PG).
- Real-Time Bidding (RTB) mechanics and how bids are won.
- Key metrics & benchmarks for display, video, audio, and CTV.
- The role of data – First-party, second-party, third-party, and contextual targeting.
Master the most widely used Demand-Side Platform
- Detailed DV360 interface walkthrough.
- Creating advertisers, campaigns, insertion orders, and line items.
- Inventory planning tools & availability forecasts.
- Setting up targeting at the campaign, IO, and line-item levels.
- Creative formats in DV360 (Display, Video, YouTube, Audio, Native).
- Integration with Campaign Manager 360 and YouTube.
- Using DV360’s automated bid strategies for performance.
- Troubleshooting delivery and performance issues.
Get access to premium inventory and negotiate like a pro
- Identifying and negotiating Private Marketplace deals.
- Setting up and activating Deal IDs in DV360.
- Programmatic Guaranteed workflows and best practices.
- Optimizing deal performance for reach and viewability.
- Troubleshooting common PMP & PG delivery issues.
Data-driven targeting for precision and scale
- Building custom audience segments using DV360 Audience Builder.
- Leveraging Google audiences – affinity, in-market, and custom intent.
- Creating remarketing lists from Floodlight activity.
- Lookalike modeling for prospecting.
- DMP integration and data activation.
- Segment exclusions to avoid overlap and waste.
Fine-tune campaigns for maximum ROI
- Pacing analysis and budget redistribution.
- Optimizing bids and bid strategies.
- Placement analysis and exclusion for better inventory quality.
- Frequency capping strategies for awareness vs. performance campaigns.
- Creative A/B testing and performance tracking.
- Using DV360 automated rules and scripts for optimization.
From awareness to conversion – planning the entire customer journey
- Structuring campaigns for upper, mid, and lower funnel goals.
- Sequencing creatives for storytelling.
- Dynamic creative optimization (DCO).
- Leveraging DMPs for unified audience targeting.
- Integrating Programmatic with Search, Social, and CRM data.
Protect your brand while maximizing quality impressions
- Brand safety filters & pre-bid targeting.
- Using third-party verification tools (IAS, DoubleVerify, MOAT).
- Blocklists and allowlists.
- Inventory source analysis and selection.
- Viewability benchmarks and optimization.
Turn raw campaign data into actionable insights
- Setting up customized dashboards in DV360.
- CM360 reporting – standard vs. advanced reports.
- Attribution models – last click, data-driven, position-based.
- Post-campaign analysis for actionable recommendations.
- Preparing executive-ready performance summaries.
Apply what you’ve learned in real-world scenarios
- Hands-on practice setting up and running DV360 campaigns.
- Real client briefs and campaign simulations.
- Identifying issues, optimizing performance, and reporting results.
- Final presentation of strategy, execution, and learnings.
Career Path
Certification Process
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Frequently Asked Questions
