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Salesforce Marketing Cloud (SFMC) Certification Training Certification Renewal

Keep your Salesforce Marketing Cloud certification active to unlock ongoing career growth and higher salary potential. Learn the renewal process and how staying updated enhances your professional value in digital marketing.
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Salesforce Marketing Cloud Certification Renewal for Certified Professionals

Renewing your Salesforce Marketing Cloud certification is essential to maintaining your competitive edge in the evolving marketing technology landscape. Certified professionals who renew their credentials demonstrate continuous learning, mastery of the latest SFMC features, and commitment to excellence—qualities that translate into career advancement and salary growth.

Why Certified Professionals Should Renew Their SFMC Certification

  • Stay Current with Platform Innovations: Salesforce frequently updates the Marketing Cloud platform. Renewal ensures your skills reflect the latest tools and best practices.

  • Boost Career Opportunities: Active certification signals to employers and clients that you remain knowledgeable and reliable.

  • Increase Salary Potential: Renewed certifications often correlate with higher compensation as they validate ongoing expertise.

  • Maintain Professional Credibility: Continuous certification renewal demonstrates dedication to personal and professional development.

  • Access Exclusive Resources: Stay connected to Salesforce communities, tools, and career support benefits.

SFMC Certification Renewal Timeline & Process

Renewal Aspect

Details

Renewal Cycle

Every 2 years

Notifications

Salesforce sends timely renewal reminders

Expiration Impact

Expired certifications require retaking the full exam to regain status

Renewal Platform

Online modules and assessments via Salesforce Trailhead

Time Investment

1 to 3 hours to complete renewal modules and assessments

Cost

Lower than initial certification fees (refer to Salesforce for exact fees)


Step-by-Step Renewal Process for Certified Professionals

  1. Log into your Salesforce Trailhead account.

  2. Complete required renewal modules covering recent SFMC updates.

  3. Pass renewal assessments validating your knowledge.

  4. Certification status is updated and extended for another 2 years.

  5. Download your renewed digital badge and certificate to showcase your active credential.

Key Benefits of SFMC Certification Renewal for Career Growth

  • Enhanced Job Prospects: Employers prefer professionals with up-to-date credentials.

  • Higher Salary Opportunities: Staying certified supports salary increments and promotions.

  • Ongoing Access to Salesforce Tools & Community: Certified pros benefit from exclusive platform access and networking.

  • Professional Recognition: Demonstrates dedication to staying at the forefront of marketing technology.


FAQs 

Q1: How often must SFMC certification be renewed?
A1: Every 2 years to maintain validity and relevance.

Q2: What does the renewal process involve?
A2: Completing Salesforce Trailhead maintenance modules and assessments.

Q3: Is there a renewal fee?
A3: Yes, typically less than the initial certification exam fee.

Q4: What happens if I miss the renewal deadline?
A4: Certification will expire; you'll need to retake the full exam.

Q5: How long does renewal take?
A5: Usually 1 to 3 hours, depending on module completion speed.

Q6: Where are renewal modules available?
A6: On Salesforce Trailhead under certification maintenance.

Q7: Will I receive a new certificate?
A7: Yes, a renewed digital certificate and badge are issued.

Q8: Can I prepare with official materials?
A8: Salesforce provides study guides, practice tests, and modules.

Course Overview

Salesforce Marketing Cloud Course Overview

Our Salesforce Marketing Cloud Course offers a comprehensive overview of one of the most powerful marketing automation platforms available today. Through expert-led instruction and hands-on exercises, participants gain proficiency in utilizing Salesforce Marketing Cloud to create personalized customer journeys, automate marketing campaigns, and analyze performance metrics for enhanced decision-making using Sandbox, Sales Marketing Cloud Platform. Key topics covered include digital marketing, internet technologies basics, email marketing, social media integration, mobile marketing, and predictive analytics along with Salesforce Marketing Cloud tool setup integration and Sandbox access. Designed for both beginners and experienced professionals, this SFMC Certification course equips learners with the skills and knowledge needed to excel in digital marketing roles and effectively leverage Salesforce Marketing Cloud to drive business growth and engagement.

Key Features

Covering Basics of Internet Technologies and Digital Marketing. Hands-on training on configuring and setting up Salesforce Marketing Cloud.
Learn email marketing strategies and best practices using Email Studio. Understand data management techniques and strategies within Salesforce Marketing Cloud.
Explore Automation Studio to streamline marketing processes and workflows. Master Journey Builder to create personalized customer journeys and engage audiences.
Learn to design and create visually appealing emails using HTML and CSS. Gain proficiency in scripting languages for advanced personalization and automation.
Implement dynamic content and personalization strategies for enhanced engagement.
Practice in a safe environment with access to Salesforce Marketing Cloud Sandbox.
Engage in live project sessions to apply learned concepts in real-world scenarios. Analyze real-world case studies to understand industry best practices and strategies.
Interact with instructors for doubt clarification and deeper understanding.
Receive guidance and assistance in resume preparation to showcase acquired skills.
Prepare for and earn an industry-recognized certification in Salesforce Marketing Cloud.

Who All Can Attend This Salesforce Marketing Cloud Course?

Individuals in various roles can benefit from attending Salesforce Marketing Cloud certification course. The roles that include but are not limited to:
Marketing Managers
Digital Marketing Specialists
Email Marketing Managers
CRM Administrators
Marketing Automation Specialists
Campaign Managers
Marketing Analysts
Customer Experience Managers
Sales Managers
Business Analysts
Marketing Managers
Digital Marketing Specialists
Email Marketing Managers
CRM Administrators
Marketing Automation Specialists
Campaign Managers
Marketing Analysts
Customer Experience Managers
Sales Managers
Business Analysts
Prerequisites To Take Salesforce Marketing Cloud (SFMC) Certification Training

Prerequisites for the Salesforce Marketing Cloud course typically include:

  • Basic understanding of digital marketing principles.
  • Familiarity with CRM systems and marketing automation concepts.
  • Proficiency in using computer systems and internet browsers.
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Why Salesforce Marketing Cloud (SFMC) Certification Training ?

Our Salesforce Marketing Cloud (SFMC) course offers a transformative learning experience that empowers participants to become proficient in one of the most sought-after marketing automation platforms in the industry. By mastering Salesforce Marketing Cloud, learners gain the ability to craft personalized customer journeys, automate campaigns, and derive actionable insights from data analytics. With hands-on training, participants enhance their digital marketing skills and acquire the expertise needed to drive engagement, boost ROI, and propel their careers to new heights. Additionally, our SFMC certification training provides invaluable preparation for industry-recognized certifications, ensuring that graduates stand out in a competitive job market and thrive in the evolving landscape of digital marketing.

 

We conduct Salesforce Marketing Cloud (SFMC) training in all the cities across the globe and here are a few listed for your reference:


India, Bangalore, Hyderabad, Pune, Chennai, Mysore, Cochin, Vishakapatnam, Delhi, Mumbai, Gurgaon, Kolkata, Coimbatore, Ahmedabad, Noida, USA, Canada, UAE, Dubai, Abu Dhabi

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Syllabus
Salesforce Marketing Cloud (SFMC) Certification Training Syllabus

-Lists

  • All Subscribers List
  • Exclusion List
  • Publication Lists
  • Suppression Lists

-Data Extensions

-Shared Data Extension

-Create & Send an Email

-A/B Testing

-Tracking

-Profile Management

-Preference Management

-Data Filters

-Salesforce Setup

-Data Extensions

-Lists

-All Contacts

-Data Sources

-Imports

-Contact Deletion

-Best Practices

-Email Message

-Email Template 

-Content Blocks

-SMS Message

-Mobile App

-Upload

-Best Practices

-Overview

-Mobile Connect

  • Overview
  • Administration
  • Import & Manage Contacts
  • Message Creation

-Mobile Push

  • Overview
  • Creating App
  • Real time Examples


- Reports

  • Standard Reports
  • Running Reports
  • Report Catalog

- Overview

- Create and Schedule an Automation

- Automation Studio Activities

  • SQL Query Activity
  • Send Email Activity
  • Import File Activity
  • File Transfer Activity
  • Script Activity
  • Filter Activity
  • Data Extract Activity
  • Wait Activity

- Overview

- Journey Creation

- Journey Entry Sources

- Journey Canvas Activities

  • Send Email Activity
  • Decision Splits
  • Engagement Splits
  • Random Splits
  • Joins Activity
  • Update Contact Activity
  • Sales and Services Cloud Activities

- Journey Settings

- Best Practices

- Overview

- Real-time Use cases of all functions 

  • How to use Ampscript in Emails

- Commonly used functions

- Writing SQL Queries

- Joins implementation

- Complex SQL query demonstration

- Writing SSJS code from scratch

- Displaying output of all SSJS functions in landing pages

- Real time examples of all SSJS functions

Career Path
Marketing Cloud Consultant
Email Marketing Specialist
Marketing Automation Specialist
CRM Manager
Digital Marketing Manager
Campaign Analyst
Customer Journey Specialist
Marketing Operations Manager
Content Marketing Manager
Digital Analytics Manager
Certification Process
01
Enroll in a Salesforce Marketing Cloud certification training program to gain in-depth knowledge and practical skills required for the exam.
02
Register for the Salesforce Marketing Cloud certification exam through the official Salesforce website or authorized exam delivery partners.
03
Review the official Salesforce Marketing Cloud certification study guide, which outlines the exam objectives and topics covered.
04
Utilize practice exams, sample questions, and mock tests to assess your readiness and identify areas for improvement.
05
Log in to the exam platform and complete the required authentication steps to begin the exam.
06
Manage your time effectively to ensure you can complete all questions within the allocated timeframe.
07
Upon completing the exam, you will receive immediate feedback on your performance, including your overall score and areas of strength and weakness.
08
If you pass the exam, you will receive a digital certificate and badge that you can share on professional networking platforms like LinkedIn.
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