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Salesforce Marketing Cloud (SFMC) Certification Training Exam Format

Preparing for Salesforce Marketing Cloud (SFMC) certification? Explore the latest exam formats for Admin, Email Specialist, Developer, and Consultant roles. Get detailed insights into question types, topic weightage, exam duration, passing scores, and exam fees across major countries to plan your preparation effectively.
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SFMC Certification Exam Format & Fees for Professionals

Preparing for the SFMC certification exam? Here’s a detailed overview of the exam formats, question types, topic weightage, durations, passing scores, and global fee structures to help you prepare confidently.

Quick Overview of SFMC Certification Exams


Certification Name (Full)

Abbreviation

Ideal For

Salesforce Marketing Cloud Administrator

SFMC Admin

System admins, SFMC platform owners

Salesforce Marketing Cloud Email Specialist

SFMC Email Specialist

Email marketers, automation specialists

Salesforce Marketing Cloud Developer

SFMC Developer

Developers with hands-on AMPscript/API skills

Salesforce Marketing Cloud Consultant

SFMC Consultant

Solution architects, implementation experts


SFMC Certification Exam Fees 


Certification

USD Fee

INR Fee (₹)

GBP Fee (£)

AUD Fee

SGD Fee

Retake Fee (USD)

SFMC Admin

$200

₹16,500 – ₹18,500

£160

AUD 310

SGD 270

$100

SFMC Email Specialist

$200

₹16,500 – ₹18,500

£160

AUD 310

SGD 270

$100

SFMC Developer

$200

₹16,500 – ₹18,500

£160

AUD 310

SGD 270

$100

SFMC Consultant

$200

₹16,500 – ₹18,500

£160

AUD 310

SGD 270

$100


SFMC Certification Exam Pattern 


Certification

No. of Questions

Time Limit

Passing Score

Format

SFMC Admin

60

105 mins

67%

Multiple-choice / scenario-based

SFMC Email Specialist

60

90 mins

65%

Multiple-choice

SFMC Developer

60

105 mins

63%

Code/use-case focused

SFMC Consultant

60 

105 mins

~68%

Scenario-driven, solution design


Topic-Wise Weightage & Focus Areas

SFMC Admin Certification (Salesforce Marketing Cloud Administrator)


Domain

Approx. Weightage

Focus Areas

Setup & Configuration

38%

Set up, user roles, configuration

Subscriber Data Management

18%

Data handling and segmentation

Channel Management

16%

Email, Mobile, Social channels

Maintenance

15%

Platform health, troubleshooting

Digital Marketing Proficiency

13%

Marketing concepts & tools


SFMC Email Specialist 


Domain

Approx. Weightage

Focus Areas

Subscriber Data & Management

28%

Contact data and preferences

Marketing Automation

19%

Journey Builder, automation

Email Content Creation & Delivery

18%

Email design, content best practices

Email Design & Best Practices

15%

Responsive design, accessibility

Reporting & Analytics

7%

Campaign metrics & insights

Compliance, Preferences, Misc

13%

CAN-SPAM, GDPR, legal


SFMC Developer 


Domain

Approx. Weightage

Focus Areas

AMPscript, SSJS (programming)

~35%

Scripting, personalization

API Integration (REST/SOAP)

~22%

Connecting systems, automation

Data Modeling & Management

~22%

Data extensions, SQL queries

Contact/Data Extensions

~14%

Data relationships

Security & Setup

~7%

Authentication, roles


SFMC Consultant (Advanced)


Domain

Approx. Weightage

Focus Areas

Discovery, Requirements Gathering

16%

Client needs analysis

Integration (APIs, CRM, SFMC Connect)

20%

System integrations

Automation Strategy

20%

Journey Builder, workflows

Data Modeling & Management

21%

Data architecture

Account Configuration & Setup

12%

Platform setup & administration

Messaging, Reporting & Deployment

11%

Campaign execution, analytics


 Recent Trends in SFMC Certification Exam Format

  • Increased use of real-world scenarios in Admin and Consultant exams.

  • Developer exam now has stronger emphasis on AMPscript, APIs, and server-side scripting.

  • Exam duration for Admin and Consultant extended to 105 minutes from 90.

  • Introduction of unscored pretest questions that do not affect results.

  • All exams available via secure online proctoring.


Frequently Asked Questions (FAQs) 

1. What is the SFMC certification exam format?
SFMC exams typically have 60 questions (multiple-choice, scenario-based, or coding) with durations between 90 to 105 minutes and no negative marking.

2. What is the passing score for SFMC certifications?
 Passing scores range from 63% (Developer) to approximately 68% (Consultant).

3. How much do SFMC exams cost in different countries?
 Exam fees are around $200 USD, ₹16,500–₹18,500 INR, £160 GBP, AUD 310, and SGD 270, with retakes approximately half the cost.

4. Are scenario-based questions part of the exams?
 Yes, especially for Admin and Consultant certifications, which include scenario and solution design questions.

5. Can I take the SFMC certification exams online?
 Yes, Salesforce offers proctored online exams for all SFMC certifications.

6. How often does Salesforce update the SFMC exam format?
 Exam formats are updated every 1-2 years to align with platform changes and industry trends.

7. What topics are emphasized in the SFMC Developer exam?
 Strong focus on AMPscript, Server-Side JavaScript, API integrations, data modeling, and security.

8. How can I best prepare for the SFMC certification exams?
 Use official Salesforce exam guides, Trailhead modules, and mock exams focusing on the exam format and topic weightage.



Course Overview

Salesforce Marketing Cloud Course Overview

Our Salesforce Marketing Cloud Course offers a comprehensive overview of one of the most powerful marketing automation platforms available today. Through expert-led instruction and hands-on exercises, participants gain proficiency in utilizing Salesforce Marketing Cloud to create personalized customer journeys, automate marketing campaigns, and analyze performance metrics for enhanced decision-making using Sandbox, Sales Marketing Cloud Platform. Key topics covered include digital marketing, internet technologies basics, email marketing, social media integration, mobile marketing, and predictive analytics along with Salesforce Marketing Cloud tool setup integration and Sandbox access. Designed for both beginners and experienced professionals, this SFMC Certification course equips learners with the skills and knowledge needed to excel in digital marketing roles and effectively leverage Salesforce Marketing Cloud to drive business growth and engagement.

Key Features

Covering Basics of Internet Technologies and Digital Marketing. Hands-on training on configuring and setting up Salesforce Marketing Cloud.
Learn email marketing strategies and best practices using Email Studio. Understand data management techniques and strategies within Salesforce Marketing Cloud.
Explore Automation Studio to streamline marketing processes and workflows. Master Journey Builder to create personalized customer journeys and engage audiences.
Learn to design and create visually appealing emails using HTML and CSS. Gain proficiency in scripting languages for advanced personalization and automation.
Implement dynamic content and personalization strategies for enhanced engagement.
Practice in a safe environment with access to Salesforce Marketing Cloud Sandbox.
Engage in live project sessions to apply learned concepts in real-world scenarios. Analyze real-world case studies to understand industry best practices and strategies.
Interact with instructors for doubt clarification and deeper understanding.
Receive guidance and assistance in resume preparation to showcase acquired skills.
Prepare for and earn an industry-recognized certification in Salesforce Marketing Cloud.

Who All Can Attend This Salesforce Marketing Cloud Course?

Individuals in various roles can benefit from attending Salesforce Marketing Cloud certification course. The roles that include but are not limited to:
Marketing Managers
Digital Marketing Specialists
Email Marketing Managers
CRM Administrators
Marketing Automation Specialists
Campaign Managers
Marketing Analysts
Customer Experience Managers
Sales Managers
Business Analysts
Marketing Managers
Digital Marketing Specialists
Email Marketing Managers
CRM Administrators
Marketing Automation Specialists
Campaign Managers
Marketing Analysts
Customer Experience Managers
Sales Managers
Business Analysts
Prerequisites To Take Salesforce Marketing Cloud (SFMC) Certification Training

Prerequisites for the Salesforce Marketing Cloud course typically include:

  • Basic understanding of digital marketing principles.
  • Familiarity with CRM systems and marketing automation concepts.
  • Proficiency in using computer systems and internet browsers.
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Why Salesforce Marketing Cloud (SFMC) Certification Training ?

Our Salesforce Marketing Cloud (SFMC) course offers a transformative learning experience that empowers participants to become proficient in one of the most sought-after marketing automation platforms in the industry. By mastering Salesforce Marketing Cloud, learners gain the ability to craft personalized customer journeys, automate campaigns, and derive actionable insights from data analytics. With hands-on training, participants enhance their digital marketing skills and acquire the expertise needed to drive engagement, boost ROI, and propel their careers to new heights. Additionally, our SFMC certification training provides invaluable preparation for industry-recognized certifications, ensuring that graduates stand out in a competitive job market and thrive in the evolving landscape of digital marketing.

 

We conduct Salesforce Marketing Cloud (SFMC) training in all the cities across the globe and here are a few listed for your reference:


India, Bangalore, Hyderabad, Pune, Chennai, Mysore, Cochin, Vishakapatnam, Delhi, Mumbai, Gurgaon, Kolkata, Coimbatore, Ahmedabad, Noida, USA, Canada, UAE, Dubai, Abu Dhabi

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Syllabus
Salesforce Marketing Cloud (SFMC) Certification Training Syllabus

-Lists

  • All Subscribers List
  • Exclusion List
  • Publication Lists
  • Suppression Lists

-Data Extensions

-Shared Data Extension

-Create & Send an Email

-A/B Testing

-Tracking

-Profile Management

-Preference Management

-Data Filters

-Salesforce Setup

-Data Extensions

-Lists

-All Contacts

-Data Sources

-Imports

-Contact Deletion

-Best Practices

-Email Message

-Email Template 

-Content Blocks

-SMS Message

-Mobile App

-Upload

-Best Practices

-Overview

-Mobile Connect

  • Overview
  • Administration
  • Import & Manage Contacts
  • Message Creation

-Mobile Push

  • Overview
  • Creating App
  • Real time Examples


- Reports

  • Standard Reports
  • Running Reports
  • Report Catalog

- Overview

- Create and Schedule an Automation

- Automation Studio Activities

  • SQL Query Activity
  • Send Email Activity
  • Import File Activity
  • File Transfer Activity
  • Script Activity
  • Filter Activity
  • Data Extract Activity
  • Wait Activity

- Overview

- Journey Creation

- Journey Entry Sources

- Journey Canvas Activities

  • Send Email Activity
  • Decision Splits
  • Engagement Splits
  • Random Splits
  • Joins Activity
  • Update Contact Activity
  • Sales and Services Cloud Activities

- Journey Settings

- Best Practices

- Overview

- Real-time Use cases of all functions 

  • How to use Ampscript in Emails

- Commonly used functions

- Writing SQL Queries

- Joins implementation

- Complex SQL query demonstration

- Writing SSJS code from scratch

- Displaying output of all SSJS functions in landing pages

- Real time examples of all SSJS functions

Career Path
Marketing Cloud Consultant
Email Marketing Specialist
Marketing Automation Specialist
CRM Manager
Digital Marketing Manager
Campaign Analyst
Customer Journey Specialist
Marketing Operations Manager
Content Marketing Manager
Digital Analytics Manager
Certification Process
01
Enroll in a Salesforce Marketing Cloud certification training program to gain in-depth knowledge and practical skills required for the exam.
02
Register for the Salesforce Marketing Cloud certification exam through the official Salesforce website or authorized exam delivery partners.
03
Review the official Salesforce Marketing Cloud certification study guide, which outlines the exam objectives and topics covered.
04
Utilize practice exams, sample questions, and mock tests to assess your readiness and identify areas for improvement.
05
Log in to the exam platform and complete the required authentication steps to begin the exam.
06
Manage your time effectively to ensure you can complete all questions within the allocated timeframe.
07
Upon completing the exam, you will receive immediate feedback on your performance, including your overall score and areas of strength and weakness.
08
If you pass the exam, you will receive a digital certificate and badge that you can share on professional networking platforms like LinkedIn.
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