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Salesforce Marketing Cloud (SFMC) Certification Training Syllabus

Explore the full Salesforce Marketing Cloud (SFMC) syllabus designed for professionals aiming to lead in marketing automation. This structured curriculum covers core tools like Email Studio, Journey Builder, Automation Studio, and AMPscript with practical, real-world applications. Master the skills needed for effective digital marketing in 2025.
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Salesforce Marketing Cloud Syllabus for Professionals

Looking to master Salesforce Marketing Cloud? This updated SFMC syllabus is designed for marketing and CRM professionals aiming to lead in email marketing, automation, and customer journey strategy. It provides a clear, hands-on roadmap aligned with real-world job roles and the evolving marketing tech landscape.


Complete SFMC Modules Covered

This structured syllabus focuses only on relevant, job-critical Salesforce Marketing Cloud skills and tools.

Module No.

Module Name

Topics Covered

1

Basics of Internet Technologies

HTTP/HTTPS, browsers, cookies, client-server model, DNS

2

Introduction to Digital Marketing

Digital channels, customer lifecycle, automation basics

3

SFMC Configuration & Setup

Business units, roles, permissions, platform setup

4

Email Studio & Email Marketing

Email creation, subscriber management, send classifications, analytics

5

Data Management in SFMC

Contact Builder, data extensions, segmentation, relational modeling

6

Automation Studio

Workflows, SQL queries, file handling, automation activities

7

Journey Builder

Entry sources, goal setting, path building, decision splits

8

Email Builder with HTML & CSS

Custom templates, responsive design, mobile-friendly emails

9

AMPscript

Dynamic content, personalization scripting, real-time data usage

10

SSJS (Server-Side JavaScript)

Advanced scripting, data validation, automation tasks

11

Personalization & Dynamic Content

Rules-based personalization, A/B testing, content blocks


Hands-On Practical Sessions

Each module is reinforced with hands-on labs that replicate real-world use cases, enabling professionals to confidently apply their skills in workplace environments.

Session No.

Topic

Hands-On Focus Areas

1

Email Campaign Creation

Using Email Studio, AMPscript, send configurations

2

Journey Builder Workshop

Customer journey mapping, automation triggers

3

Data Segmentation

Filtered extensions, segmentation logic, Contact Builder

4

Automation Studio Lab

SQL activities, file imports, scheduled sends

5

HTML Email Building

Building responsive HTML/CSS templates

6

AMPscript & SSJS Practice

Personalization logic, scripting, data calls

7

Analytics Dashboard

Open/click tracking, conversions, reporting insights


Why Choose This SFMC Certification Training Syllabus?

Covers All Key SFMC Tools: Master Email Studio, Automation Studio, Journey Builder, AMPscript, and more.

Practical & Industry-Aligned: Focuses on real-world applications and challenges marketers face today.

Updated for 2025: Reflects the latest Salesforce platform updates and marketing trends.

Career-Focused Curriculum: Designed for roles in CRM, automation, and customer engagement strategy.

Used by Global Teams: Skills are applicable across industries—retail, finance, healthcare, and tech.



Frequently Asked Questions (FAQs)

Q1: What topics are included in the Salesforce Marketing Cloud syllabus?
 A1: The syllabus includes Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SSJS, personalization, and analytics.

Q2: Is this syllabus suitable for professionals with no prior SFMC experience?
 A2: Yes. It starts with foundational concepts and advances into expert-level modules for personalization, automation, and analytics.

Q3: Does the syllabus include hands-on practice?
 A3: Yes. Each module includes practical labs that simulate real-world marketing tasks using SFMC tools.

Q4: What tools and technologies are covered?
 A4: The syllabus includes Email Studio, Journey Builder, Automation Studio, Contact Builder, AMPscript, SSJS, HTML, CSS, and analytics tools.

Q5: How does this help with career growth?
 A5: Mastering SFMC positions professionals for roles in marketing automation, CRM, and campaign management—fields in high demand globally.

Q6: Do professionals need technical knowledge to benefit from SFMC?
 A6: Not necessarily. The syllabus starts with basics, and while coding skills (like AMPscript or SSJS) are helpful, they’re not mandatory for all modules.

Q7: Is this syllabus aligned with current industry requirements?
 A7: Yes. The curriculum is updated for 2025 and reflects the latest Salesforce features, ensuring professionals stay competitive in the job market.

Q8: What kind of projects or real-world tasks are included?
 A8: Projects include creating dynamic email campaigns, customer journeys, audience segmentation, SQL automation, and analytics reporting.

Q9: Can mastering this syllabus help professionals switch careers?
 A9: Absolutely. Many professionals transition into specialized roles like CRM consultant, email marketing manager, or customer journey architect.

Q10: Is this relevant across industries?
 A10: Yes. SFMC skills are highly applicable in retail, BFSI, healthcare, tech, and any sector focused on customer engagement.



Course Overview

Salesforce Marketing Cloud Course Overview

Our Salesforce Marketing Cloud Course offers a comprehensive overview of one of the most powerful marketing automation platforms available today. Through expert-led instruction and hands-on exercises, participants gain proficiency in utilizing Salesforce Marketing Cloud to create personalized customer journeys, automate marketing campaigns, and analyze performance metrics for enhanced decision-making using Sandbox, Sales Marketing Cloud Platform. Key topics covered include digital marketing, internet technologies basics, email marketing, social media integration, mobile marketing, and predictive analytics along with Salesforce Marketing Cloud tool setup integration and Sandbox access. Designed for both beginners and experienced professionals, this SFMC Certification course equips learners with the skills and knowledge needed to excel in digital marketing roles and effectively leverage Salesforce Marketing Cloud to drive business growth and engagement.

Key Features

Covering Basics of Internet Technologies and Digital Marketing. Hands-on training on configuring and setting up Salesforce Marketing Cloud.
Learn email marketing strategies and best practices using Email Studio. Understand data management techniques and strategies within Salesforce Marketing Cloud.
Explore Automation Studio to streamline marketing processes and workflows. Master Journey Builder to create personalized customer journeys and engage audiences.
Learn to design and create visually appealing emails using HTML and CSS. Gain proficiency in scripting languages for advanced personalization and automation.
Implement dynamic content and personalization strategies for enhanced engagement.
Practice in a safe environment with access to Salesforce Marketing Cloud Sandbox.
Engage in live project sessions to apply learned concepts in real-world scenarios. Analyze real-world case studies to understand industry best practices and strategies.
Interact with instructors for doubt clarification and deeper understanding.
Receive guidance and assistance in resume preparation to showcase acquired skills.
Prepare for and earn an industry-recognized certification in Salesforce Marketing Cloud.

Who All Can Attend This Salesforce Marketing Cloud Course?

Individuals in various roles can benefit from attending Salesforce Marketing Cloud certification course. The roles that include but are not limited to:
Marketing Managers
Digital Marketing Specialists
Email Marketing Managers
CRM Administrators
Marketing Automation Specialists
Campaign Managers
Marketing Analysts
Customer Experience Managers
Sales Managers
Business Analysts
Marketing Managers
Digital Marketing Specialists
Email Marketing Managers
CRM Administrators
Marketing Automation Specialists
Campaign Managers
Marketing Analysts
Customer Experience Managers
Sales Managers
Business Analysts
Prerequisites To Take Salesforce Marketing Cloud (SFMC) Certification Training

Prerequisites for the Salesforce Marketing Cloud course typically include:

  • Basic understanding of digital marketing principles.
  • Familiarity with CRM systems and marketing automation concepts.
  • Proficiency in using computer systems and internet browsers.
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Why Salesforce Marketing Cloud (SFMC) Certification Training ?

Our Salesforce Marketing Cloud (SFMC) course offers a transformative learning experience that empowers participants to become proficient in one of the most sought-after marketing automation platforms in the industry. By mastering Salesforce Marketing Cloud, learners gain the ability to craft personalized customer journeys, automate campaigns, and derive actionable insights from data analytics. With hands-on training, participants enhance their digital marketing skills and acquire the expertise needed to drive engagement, boost ROI, and propel their careers to new heights. Additionally, our SFMC certification training provides invaluable preparation for industry-recognized certifications, ensuring that graduates stand out in a competitive job market and thrive in the evolving landscape of digital marketing.

 

We conduct Salesforce Marketing Cloud (SFMC) training in all the cities across the globe and here are a few listed for your reference:


India, Bangalore, Hyderabad, Pune, Chennai, Mysore, Cochin, Vishakapatnam, Delhi, Mumbai, Gurgaon, Kolkata, Coimbatore, Ahmedabad, Noida, USA, Canada, UAE, Dubai, Abu Dhabi

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Syllabus
Salesforce Marketing Cloud (SFMC) Certification Training Syllabus

-Lists

  • All Subscribers List
  • Exclusion List
  • Publication Lists
  • Suppression Lists

-Data Extensions

-Shared Data Extension

-Create & Send an Email

-A/B Testing

-Tracking

-Profile Management

-Preference Management

-Data Filters

-Salesforce Setup

-Data Extensions

-Lists

-All Contacts

-Data Sources

-Imports

-Contact Deletion

-Best Practices

-Email Message

-Email Template 

-Content Blocks

-SMS Message

-Mobile App

-Upload

-Best Practices

-Overview

-Mobile Connect

  • Overview
  • Administration
  • Import & Manage Contacts
  • Message Creation

-Mobile Push

  • Overview
  • Creating App
  • Real time Examples


- Reports

  • Standard Reports
  • Running Reports
  • Report Catalog

- Overview

- Create and Schedule an Automation

- Automation Studio Activities

  • SQL Query Activity
  • Send Email Activity
  • Import File Activity
  • File Transfer Activity
  • Script Activity
  • Filter Activity
  • Data Extract Activity
  • Wait Activity

- Overview

- Journey Creation

- Journey Entry Sources

- Journey Canvas Activities

  • Send Email Activity
  • Decision Splits
  • Engagement Splits
  • Random Splits
  • Joins Activity
  • Update Contact Activity
  • Sales and Services Cloud Activities

- Journey Settings

- Best Practices

- Overview

- Real-time Use cases of all functions 

  • How to use Ampscript in Emails

- Commonly used functions

- Writing SQL Queries

- Joins implementation

- Complex SQL query demonstration

- Writing SSJS code from scratch

- Displaying output of all SSJS functions in landing pages

- Real time examples of all SSJS functions

Career Path
Marketing Cloud Consultant
Email Marketing Specialist
Marketing Automation Specialist
CRM Manager
Digital Marketing Manager
Campaign Analyst
Customer Journey Specialist
Marketing Operations Manager
Content Marketing Manager
Digital Analytics Manager
Certification Process
01
Enroll in a Salesforce Marketing Cloud certification training program to gain in-depth knowledge and practical skills required for the exam.
02
Register for the Salesforce Marketing Cloud certification exam through the official Salesforce website or authorized exam delivery partners.
03
Review the official Salesforce Marketing Cloud certification study guide, which outlines the exam objectives and topics covered.
04
Utilize practice exams, sample questions, and mock tests to assess your readiness and identify areas for improvement.
05
Log in to the exam platform and complete the required authentication steps to begin the exam.
06
Manage your time effectively to ensure you can complete all questions within the allocated timeframe.
07
Upon completing the exam, you will receive immediate feedback on your performance, including your overall score and areas of strength and weakness.
08
If you pass the exam, you will receive a digital certificate and badge that you can share on professional networking platforms like LinkedIn.
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