Course Description
QUICK FACTS
Concepts
● What is AI, automation, and no-code (simple explanation)
● How AI is used in modern sales and marketing
● Real-world examples from companies
● Overview of AI tools used in this course
Hands-on Lab
● Explore popular AI sales & marketing tools
● Identify manual tasks that can be automated
● Map a simple sales/marketing workflow
Concepts
● What is lead generation and lead qualification
● AI-based prospecting and audience research
● Understanding ICP (Ideal Customer Profile) using AI
Hands-on Lab
● Generate leads using AI tools
● Build a basic lead list
● Segment leads using AI suggestions
Concepts
● Manual vs automated outreach
● AI-powered email and message generation
● Personalization using AI
Hands-on Lab
● Create AI-generated sales emails
● Personalize messages for different customer types
● Automate follow-up sequences
Concepts
● What is CRM and why it matters
● AI-assisted data entry and updates
● Customer lifecycle stages
Hands-on Lab
● Add and manage leads in a CRM
● Use AI to update customer notes
● Automate lead status changes
Concepts
● Content types: emails, ads, blogs, social posts
● Using AI for copywriting
● Brand tone and messaging
Hands-on Lab
● Generate marketing emails with AI
● Create ad copy and social media posts
● Refine content using AI feedback
CAREER GROWTH
Climb the ladder of success with structured role progression.
The most effective project-based immersive learning experience The most effective project-based immersive learning experience The most effective project-based immersive learning experience
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