Course Description

QUICK FACTS
Introduction to UI/UX Design: Understanding the core differences between CX, UX, and UI.
Design Thinking Process: Mastering the iterative stages of empathy, definition, and ideation.
Human-Centered Design: Studying affordance, signifiers, metaphors, and Maslow’s hierarchy of needs.
Market Analysis: Identifying market gaps and understanding the Product Service Pyramid.
Discovery Phase: Stakeholder interviews, business models, and design strategy formulation.
The VIMM Model: Understanding how humans consume and process visual information.
Competitive Analysis: Benchmarking against industry leaders to find unique value propositions.
Research Methodologies: Conducting qualitative and quantitative research, including interview scripts and rapport building.
Defining the User: Creating detailed Personas and Empathy Maps based on research data.
Mapping the Experience: Developing User Journeys, Task Flows, and comprehensive User Flows.
Information Architecture (IA): Mastering card sorting and navigational systems to organize complex data.
Tools Mastery: In-depth guide to using FigJam for brainstorming and Figma for design execution.
Low-Fidelity Design: Rapid wireframing with pencil sketches and documenting low-fidelity digital wireframes.
High-Fidelity Wireframes: Creating precise wireframes following iOS (HIG) and Android (Material Design) guidelines.
Design Systems: Creating mood boards, typography scales, and color palettes for UI.
Component Libraries: Building reusable components and variants to maintain visual consistency.
Responsive Web Design: Understanding static vs. dynamic layouts, grid systems, and adaptive design principles.
CAREER GROWTH
Climb the ladder of success with structured role progression.

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