Course Description
QUICK FACTS
Basics of Digital Marketing: Understanding the digital landscape, customer journeys, and the shift from traditional to professional marketing training.
Website Foundations: Core concepts of Domain, Hosting, HTTP/HTTPS, and SSL.
WordPress Development: Creating and managing SEO-friendly websites without coding.
Product & Market Viability: Identifying target audiences and segmenting customers by demographics.
Keyword Research: Mastery of tools like SEMrush and Google Keyword Planner to identify high-intent traffic.
On-Page SEO: Optimizing Title tags, Meta descriptions, Heading structures, and URL paths.
Technical SEO: Understanding Site Architecture, Crawlability, Robots.txt, and XML Sitemaps.
Off-Page SEO: Strategies for high-quality link building and building domain authority.
Google Ads Mastery: Setting up Search, Display, Video, and Remarketing ads.
Bidding Strategies: Understanding CPC, CPM, and CPA to maximize ROI.
Quality Score Optimization: Improving ad relevance and landing page experience.
Campaign Management: Tracking conversions and optimizing budgets for high-performing ads.
Platform Strategies: Data-driven approaches for Facebook, Instagram, LinkedIn, and X (Twitter).
Organic Growth: Community building, content calendars, and engagement tactics.
Paid Social Ads: Audience segmentation, creative ad design, and pixel tracking.
Social Commerce: Leveraging shoppable posts and influencer collaborations.
Content Lifecycle: From audience research to storytelling and distribution.
Blogging & Copywriting: Techniques for AIDA/PAS frameworks and SEO-friendly writing.
Video Marketing: Creating engaging short-form and long-form video content for YouTube and Reels.
Content Pillars: Building topical authority and managing content calendars.
CAREER GROWTH
Climb the ladder of success with structured role progression.
The most effective project-based immersive learning experience The most effective project-based immersive learning experience The most effective project-based immersive learning experience
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